101013 katy lassen lecture

Today Katy Lassen visited Ravensbourne to talk about her own experience, an insight and give us information of the fashion stylish industry and tips and tricks. Katy Lassen is now a Freelance Stylist and consultant in London. Lassen has many work experience in the past such as at; 

• Vogue, Glamour, GQ

• Stylists assistant

• Junior Fashion Editor of GQ Style

• Freelance Stylist

• Fashion Editor of Let Them Eat Cake (two years)
  working with photographers/designers
  Mary Katrantzou, Rafael Stahelin, Alice Delall etc.

• Freelance Stylist, Consultant (and Lecturer)

• Fashion Director of USED magazine

"A fashion stylist works with magazines, brands, designers, celebrities and musicians to create style imagery, they produce editorials that can be inspired by multitude of concepts - trends, shapes, colours, characters, eras, films, music etc. These concepts act as a creative advertisement for the brands that feature in the story as well as often aspiring to be considered a type of art-form."

Katy Lassen mention how fashion editorials for magazines are often unpaid or merely offer a small budge to cover costs. Stylists and photographers often put their own money into their fashion editorial. This pays off as these stories are what make up their portfolio/book that promotes you to get the paid commerial work.

Stylists and photographers often join agencies that look after the production of their shoots, supports and encourages their artists so that everyone prospers, admins such as invoicing expenses as well as managing portfolio and promoting within the industry to magazines, brands and commerical clients. Big agencies include CLM, Streeters, Art and Commerce, MAP and D&V. Agency promotes their artist, often a collection of stylist, photographers, hair, make up etc.