181013 the other art fair

Today I had the opportunity to visit 'The Other Art Fair' at Brick Lane thanks to CASS Art, The Other Art Fair is a unique platform from which undiscovered artist can independently showcase their work: to gallerists, curators, critics and collectors. Not only about selling artworks, these four days enable artists to launch their work in the contemporary art world, gauge the public’s response to their pieces and meet fellow artists for potential future collaborations. The fair is wide-reaching in its audience, attracting individuals who support artistic practice in other ways: advertising agencies, fashion designers and corporate companies looking to commission pieces.

"The Other Art Fair is unique in its approach to supporting artists. In addition to the four days, we support them throughout the year by offering free seminars and workshops, the opportunity to sell online and connecting individuals with companies and associations.

I’m pleased to say that this model thus far has received much success. As a direct result of the fair, many artists are now working with galleries in London, LA and New York. Artists have sold to collectors, first time buyers and art dealers not to mention numerous commissions with advertising and design companies.

As a fair visitor, you have the opportunity to meet, discuss and buy from 100 emerging artists chosen by our esteemed panel of experts. It enables you to discover from the most exciting new talent. By purchasing artwork at the fair, you are directly supporting emerging artistic talent and contributing to the growing opportunities for these undiscovered artists." - Ryan Stanier (Fair Director of TOAF)

During my experience of the art fair, I encountered many artists that had their personal taste and style that they illustrated through their artworks and sculptures. The layout of the fair was indoors but very spacious for the public to explore all the artists (that was separated by sections(?)) that participated, it was over-whelming because of the uniqueness and the many pieces that simply catched my eye. I was able to talk to the artist personally about their work and what they wanted to tell the viewers visually, all of the artist offers cards of their details and some selling their work.

ZANNY MELLOR

I had the opportunity to talk to Zanny Mellor about her work, she wanted to capture the natural structure of ice and mountains during her holidays, it is mainly done by acrylic and canvas.

DEEDEE CHERIEL

{'This Unquenchable Thirst Will Be the End of Me' Done by spray paint and acrylic on wood}

 DAVID SHILLINGLAW